Before we get to how to make a fantastic flyer, we have to understand the strategy behind a high-quality one. Here is a basic rundown of a door hanger. As you can see we don’t have much space to work with. This means we have to choose our words carefully. The first line you see is the largest and is supposed to grab the attention of the viewer in addition to qualify them.
Right away the individual knows what we are trying to sell here. Private Construction Management services at Boca Raton FL Wildlife Removal. Right below it, you will see an image of a house that would seem to be our target customer. Under that, there’s a concise description that strengthens credibility by mentioning the years of experience with all kinds of projects.
Anyone looking into renovating their houses will identify with this flyer straight away. , always qualifying them. The following line tells them exactly what we want them to do, which is to call for a consultation.
Door hangers work really well compared to regular flyers. The direct mail route is often pricey and your ad will contend with priority mail like bills. On the other hand, everyone has one front door and your advertisement will command their full attention.
Flyer Headline Examples
The headline is arguably the most crucial area of the flyer. Some folks spend the most of their time trying to choose the right image that is going to catch the attention of the client and dazzle them with their imagination. It sounds nice. It just isn’t true.
The reality is that we have 1 second to grab the interest of the person we’re trying to reach. We have to talk about what THEY want compared to what we’re offering. In the example above, Personal Construction Management may not be an ideal headline. .
It might or might not get a good reception. The key is to grab attention and remove anyone who wouldn’t buy from us while picking those that would. We could write an entire book on choosing the right headline but adhering to some guidelines should put you on the right track. The following are some good headline examples for flyers or for any ads generally.
How to hire a fantastic construction management company. The way to make a million dollars in 20 min. You have seen it before. It works.
Question Headline: Much like the one suggested above. Asking a question engages the reader and causes them to answer it subliminally or knowingly. Either way, we have got them communicating with us just through the headline.
Testimonial: Testimonials are great everywhere. They reinforce your brand and its own authority. Nobody wants to purchase from the new guy on the block. They need someone tried and tested.
Crazy Offer: A crazy offer can go a long way. You should always have a crazy offer in your flyer aside. If its good enough, it should be the biggest and first thing they see.
Picking the Best Image for Flyers
As we said previously, finding the perfect image for your flyer is not as significant as some people may think. A funny or creative image will get a positive response, but it will not necessarily get us the exact response that will bring us earnings.
Our picture should flow nicely with no headline and assistance. If we are advertising for a taekwondo school, you may use a photo of children wearing their G.I uniforms.
A picture like that will help people identify quickly what your service is and if its for them.
The Elevator Pitch
Flyers have limited amounts of space for words and pictures. We wish to get as much as we NEED to, not as much as we CAN. This is where a lot of people go wrong. They look their flyer to include every single comprehensive explanation of what they do.
You should remember that the flyer shouldn’t serve as an alternative to your website. Your website is where your customers will go if they want a more in-depth understanding of your company and services/products.
The next section you should include in your flyer is a brief description of what you do and why they need to choose you. In short, it’s a small elevator pitch about your organization.
“We manage construction projects for homeowners and have been doing it for more than 20 years”. Simple, yet powerful. At this time, we’ve got a headline, a photograph, and a little elevator pitch that is going to help us land the knockout punch.
How to make a good flyer or offer
The way to make a fantastic flyer is based on the offer you give. An wonderful offer has a time limit and simply can’t be passed by. These flyers receive up of 8-10% success rate. You really must be able to provide enormous value, or you won’t get too many replies.
This means that we’ll turn 1% of the people who see our flyers into paying clients. Pretty simple stuff.
If you put a terrific deal, you can see 800-1000 customers out of 10,000 flyers. Suddenly, it makes a lot of sense to give away a great offer. Restaurants, for example, would benefit greatly by providing a free appetizer. They might lose out on some short-term gain but they will win in the long term.
Strategizing a Flyer Campaign
A fantastic design is useless without a great strategy for distribution. We know flyer advertising is a numbers game and so we have to pick our target customers carefully. A restaurant may benefit better from delivering to homes rather than street promotion. That is not to say that a restaurant should not use street promotion as part of the effort. However, if you don’t have enough foot traffic near your restaurant to justify it, you’re better off simply targeting the houses in the neighborhood.
These customers will be your loyal regulars. The price of acquiring one of them is inconsequential to the value that they’ll bring as a lifetime customer. The reason is that other flyers have to be stuffed in different areas near the home. They might be stuck on the mailbox or squeezed between the door frame. On the flip side, a door hanger is happening the doorknob. Basically, to get into their home they are going to take it off the door and they’ll look at it for about a second.
They need to be able to see exactly what you’re offering, how much, and what they need to do to redeem the offer. By way of instance, you’re advertising a pizza restaurant. A excellent flyer for this type of strategy could be”Get a free pizza slice with an order of a pizza and a soda”. The client picks up the flyer and sees that they’re getting a free pizza slice and all they need to do would be to go buy a pop.